UX Design Lead - Setup and Plan

John Deere Intelligent Solutions Group (ISG) | Urbandale, IA | October 2021 - Present

Leading the design and experience for Operation Center's Land, Work Planning, and PRO Dispatch products. Major responsibility includes mentoring, advising, and designing with 2 assigned UX designers and a UX Researcher to deliver new features and refinements in an Agile development environment.

User Experience Designer II

John Deere Intelligent Solutions Group (ISG) | Urbandale, IA | September 2017 - September 2021

Led the data visualization and user flow design for new analytical tools that help growers identify high and low performers in their fleet. Spearheaded the organizational prioritization of improving the mapping and live monitoring of farming operations by actively creating prototypes and concept presentations to inspire leadership and the organization.

Established an Operations Center Design System by initiating the creation of the Operations Center Mobile Design library for a team of 6 designers. It reduced designer time to recreate common UI patterns by 50%. Created a process to synchronize design symbols, UX documentation, and engineering implementation.

Standardized Help and Support and led the design of an unobtrusive & visible system feature that keeps users updated on new features.

User Experience Designer

John Deere Dubuque Works | Dubuque, IA | January 2017 - August 2017

Created Common Design Patterns for Embedded Displays for at least 6 different machine product lines and created a reusable and consistent user interface for the MY18+ Deere construction machines. Explored concepts in AR interfaces and mobile apps.

User Experience Design Internship

John Deere Moline Technology Center | Moline, IL | January 2016 - December 2016

Designed an Android Wear Watch App that helps users service their tractors using the Jon Deere "GoApp" framework without having to hold and keep track of their phone. I also learned 2D animation concepts while creating product marketing videos for ExactApply spray technology using Adobe After Effects.

Granted Invention Disclosure P29400

John Deere | 2019

Listed as co-inventor for a framework that improved support of new features to users by using a 3-stage progressive disclosure of information that increased user engagement.

First Place Winter Crowdsourced Data Visualization Challenge

John Deere | 2019

Worked on a team with 2 designers to submit a data visualization solution that allows a user to evaluate 2 different agronomic metrics against yield to find multi-variable correlations. My contribution was a Tableau dashboard that linked a scatter plot chart of agronomic data with a geolocation yield map of the field. Users are able to select color-coded yield areas from the plot or map and see where the selection corresponds in the other visualization allowing them to investigate effects on yield from the map or from the user customized scatter plot.

Co-Curator and Facilitator for Internal Design System Guild

John Deere ISG

Actively recruiting and co-leading a voluntary group of developers, product managers, and designers to organize around a common goal to groom and improve our shared components and user interface patterns. Examples of work include modernizing and standardizing map controls, modernizing button styles in web and mobile and the creation of a toolbar component. I worked alongside developers and our Global IT foundations design team to coordinate agendas, groom UI debt and backlog, facilitate bi-weekly meetings and assign action items to volunteers and myself.

Co-founder & Co-chair for Office Sustainability Committee

John Deere ISG

The ISG Urbandale Sustainability Committee is an employee resource group with the goals of reducing the office's landfill waste and energy use. Through social media campaigns and messaging we were able to reduce the use of disposable cups by 40% and created a composter program to reclaim a portion of kitchen food waste.

Bachelor's of Industrial Design

Iowa State University | August 2012 - December 2016

Concentration in User Experience (UX) Design.

John Deere "Hackathons" Participation

2018 - Ongoing

I have been a part of 3 hackathons which I use to influence the direction of the John Deere Operations Center product by envisioning and pitching next-level concepts to leadership and peers. Participation and ideas include:

• Winter 2020 (MyOperations Map, Setup and Navigation Prototype)
• Winter 2019 (Command Map and Live Monitoring UX Vision)
• Fall 2018 (Operations Center Responsive Design Language)

Habitat for Humanity Home Build

Summer 2019

Forward Learning Experience

Iowa State University Extension | Fall 2015

Educate K-12 students about emerging technologies like digital electronics, 3D printing and virtual reality.

Product Design

• User Discovery and Research
• Interaction Design
• User Interface Prototyping
• Design Redlines and Specs
• Design Documentation
• Data Visualization
• 2D Animation

Software (Ranked by Experience)

• Sketch
• Invision
• Figma
• Trello
• Adobe Illustrator
• After Effects (motion graphics/2D animation)
• Tableau

Technical

• Design System Components
• Pen and paper sketching
• Design system documentation
• Card sorting
• Mind mapping